

On March 24, 1959, Bultaco held a press day and launched its first motorcycle, the road-going 125cc Bultaco Tralla 101, named after a Spanish word for whip. Setting up shop in very primitive conditions at an old farm owned by Bultó, things developed quickly.

Keen to return to racing, they persuaded him that their greatest hope lay in forming a new company. Bultó was invited to a meeting by several of the former staff of Montesa's racing department. The suggestion to form a new company is said to have come a few days later when Sr. Perhaps unsurprisingly, the majority of Montesa's racing department left shortly afterwards as well. Failing to reach a compromise, Bultó decided to leave Montesa to concentrate on his other business interests. Bultó, the driving force behind the racing program and responsible for much of the company’s technical expertise was vehemently opposed. As an economy measure, Permanyer (the majority shareholder) felt that the company should withdraw from racing. This slump brought to a head disagreements between Bultó and the other senior director Pere Permanyer. The move was protracted, disrupting production and was followed by a downturn in the Spanish economy. After several years of steady growth and road racing success, in 1957 Montesa moved to larger facilities.

Francesc "Paco" Bultó was a director of the Montesa motorcycle company, founded in 1944. The origin of the Bultaco motorcycle company dates from May 1958.
